I was late getting into the game of movie streaming and on-demand movie watching, but last Christmas when I got a new Blu-ray player that offered Netflix streaming capability via a wi-fi connection, I thought to myself why not? And why not indeed, Netflix costs just $10.70 a month. What a deal! Cable at a minimum costs $99 a month or more. So I signed up.

Since then I can’t say I was always pleased with Netflix, I mean, they have lost a couple of movies in the mail and some of their streaming videos sometimes cause my DVD player to go on the fritz, not to mention the issues with streaming my movies which sometimes means long loading times, or re-loading right in the middle of the movie, sometimes several times, sometimes several, several times. But at $10.70 a month it is hard to complain, the service was worth it even if there were a few minor hiccups.

But that all changed on Tuesday when Nexflix announced that there were increasing their monthly rates. If I wanted to keep my current service as it was, unlimited streaming and one-at-time DVD mailers, I am going to be charged $16 a month, a 60% increase.

So I thought about it. And what I came up with is that Netflix thinks more of their service then I do, and I was a fan, albeit, not a big fan, but certainly no hater. That is why the decision was simply. Even if it is only $6 more a month and still considerably cheaper than cable, I just can’t justify the price hike. So Nexflix, you’re fired.

The real problem is, leaving aside all the little things that, honestly, I found kind of annoying; Netflix‘s streaming catalog left a lot to be desired – a lot! Sure there are lots of shows on there that I like and was happy to watch, but there selection of new movies and shows, not to mention the quantity of titles, is. just. not. there. Not enough, anyways, for them to think I will gladly pay $6 more a month.

If Netflix had said, we’re raising our prices, but were giving you something in return, such as a larger selection of on-demand movies and shows, and also more of everything old and new, i.e. shows, movies, documentaries; then maybe — maybe — I would pay more.

But they didn’t.

Basically what Netflix said was plain and simple – we want more money. I would be remiss if I didn’t quote RZA of the Wu-Tang Clan here when he said — and correct me if I get this quote wrong — You want this money, bitch? You have to earn this money. And Netflix, you have not earned this money.

So, as I have already said, I’m out, I’m done, and Netflix you’re fired.

P.S. One more thing that should be pointed out is that Netflix is up for contract renewal later this year with Starz, whom they have had an agreement with for much of their streaming content. Three years ago, when the deal was struck, Netflix was able to get their streaming content from Starz for cheap because there was no other players in the game, and now there are many.

Why do I bring this up? Well, because when their contract is up, instead of one bidder for that content there are going to be several, thus they are going to have to pay more or pay someone else more for that content. So my guess is that the loyal Netflix costumers that are still around after the September 1 mass-exodus will see another price increase late this year or early next year. But that’s just my theory.

The truly sad part is that Netflix is the largest company out there in terms of entertainment providers. They have more customers than Comcast, or Dish. I imagine that will all change starting September 1.

But again I could be wrong. There are still those out there that pay the ever-increasing cable monthly subscription fees, even though, in my opinion, it is the biggest rip-off in the history of mankind.